About
I'm Manny Shiferaw. I built The Aesthetic Brief because I was tired of manually digging through Google News, regulator bulletins, and trade publications every week just to keep up with what's actually happening in medical aesthetics — new injectable approvals, regulatory changes, industry M&A, shifting consumer attitudes.
What started as a tool for myself and my own team quickly felt like something worth sharing. If I needed this, I figured other people running clinics probably did too.
Aesthetic medicine operators — clinic owners, medical directors, and the people making day-to-day decisions about what treatments to offer, how to stay compliant, and where the industry is heading. This isn't written for patients or general beauty readers; it's written for the business side of running a clinic.
Every day, an automated system checks a fixed list of sources — regulators (Health Canada, FDA, EMA), trade publications, and targeted industry news searches — and scores each story for relevance using rules built around what actually matters to a clinic operator. Anything below a relevance threshold doesn't make the cut. This isn't AI-generated or AI-summarized content; it's rule-based filtering of real reporting from real sources, with my own judgment applied on top for whatever goes into the weekly email.
Questions, feedback, or something I should be covering that I'm not? hello@theaestheticbrief.ca
— Manny